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In Cody, we take pride in knowing our shop owners by name, waving to them downtown, and choosing to support the people who make our community vibrant. But today’s customers also expect convenience — the ability to browse, buy, and pick up with just a few taps on their phone.

The good news? These two ideas aren’t opposites anymore. Local-first e-commerce bridges the gap between shopping small and shopping smart.

What Is Local-First E-Commerce?

Local-first e-commerce means giving customers the same convenience they expect from big retailers while keeping their dollars in the community. It includes:

  • “Buy Online, Pick Up Local” (BOPL): Customers order from your website or social media page, then stop by to pick up.
  • Local Delivery: A small fee or free delivery radius keeps business close to home.
  • Virtual Storefronts: Using online platforms or social media shops to showcase local inventory.

Why It Matters for Cody Businesses

Cody attracts visitors from all over the world — but it’s our locals who sustain business year-round. Local-first e-commerce helps you stay connected to both groups:

  • Tourists can keep supporting you long after they’ve gone home.
  • Residents can shop on their schedule and still buy local.
  • Your business stays visible and competitive in an increasingly online world.

According to the U.S. Chamber of Commerce, over 70 percent of shoppers research online before buying locally — even if they make the final purchase in person. Offering online options simply meets customers where they already are.

Real-World Examples

  • A boutique that posts its latest arrivals on Facebook or Instagram with “DM to order” can make sales outside of business hours.
  • A coffee shop that adds online ordering for pickup encourages repeat customers during lunch rushes.
  • A gallery that ships local art helps artists reach collectors year-round, not just during summer tourism.

How to Get Started

  1. Start simple. Even a single “Order Now” button linked to Venmo, Square, or a Google Form can launch your online sales.
  2. Highlight convenience. Promote your pickup or delivery options just as proudly as your products.
  3. Keep the local feel. Feature your storefront, team, or town landmarks in online listings — your personality is your biggest advantage.

The Takeaway

Cody’s businesses are built on relationships, trust, and local pride. Adding e-commerce doesn’t replace that — it strengthens it. By giving customers flexible ways to support you, you’re ensuring that shopping small remains the most convenient and rewarding choice.

Stay tuned next week as we dive deeper into how Cody businesses can adapt to the growing remote-work economy and attract “work-from-anywhere” customers.

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